This essay, drawing on philosophy, psychology, and modern science, argues that the source of suffering is not change itself, but rather the desire to make the temporary permanent, clinging behavior, and the need for control.

This article uses a powerful metaphor to illustrate how, in a world of increasing competition and similarity, one can become visible and preferred by selling differentiation, trust, story, and experience rather than the product itself.

This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

This is a cautionary analysis that explains how brands that lose their leadership position fall behind not because they did anything wrong, but because they failed to update what they knew to be right in a timely manner.

This practical guide explains that the biggest problem in modern product teams is "the ambiguity of who decides what," and that proper role differentiation is a fundamental requirement for product success.

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

Sustainability is no longer just an environmental responsibility for companies; it is a strategic competitive advantage that provides efficiency, brand value and long-term growth.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.

Artificial intelligence should no longer be a flashy innovation, but a strategic tool that produces real business results. In this article, you'll find the 3x90 AI approach, which delivers tangible returns in 90 days, and examples of winning applications.

While AI has shown a higher success rate in the medical field than doctors, the real transformation depends on how human + AI harmony is achieved and whether it is supported by strategic thinking.

The concept of nothingness is approached as a transformational journey of reaching individual awareness, inner silence and true self by letting go of mental control and dissolving ego boundaries.

A value-creating customer experience is built not only on satisfaction but also on emotional attachment, sustainable loyalty and meaningful relationships with the brand.

Instead of wasting 480 hours in traffic, you can turn them into dozens of opportunities that will take you forward, from mental development to digital productivity, from personal transformation to passive income.

Strategic thinking plays a critical role in helping both individuals and organizations achieve long-term success.

SWOT analysisis a method that helps a company with strategic planning by analyzing its internal and external factors.

Dr. Hakan TETİK Creating a comprehensive analysis of the importance of strategy and sustainability in the logistics sector involves...

Corporate sustainability is becoming increasingly important in today's business world. This strategy aims to balance the environmental,...