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It's not the transience that hurts, but the desire for permanence!
This essay, drawing on philosophy, psychology, and modern science, argues that the source of suffering is not change itself, but rather the desire to make the temporary permanent, clinging behavior, and the need for control.
1 day ago4 min read


The Man Selling Fresh Fish by the Sea: Standing Out in a Competitive Environment
This article uses a powerful metaphor to illustrate how, in a world of increasing competition and similarity, one can become visible and preferred by selling differentiation, trust, story, and experience rather than the product itself.
Jan 93 min read


You have Einstein right here, but you're making him your secretary!
This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."
Dec 26, 20254 min read
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