It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

Sustainability is no longer just an environmental responsibility for companies; it is a strategic competitive advantage that provides efficiency, brand value and long-term growth.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.