This is a cautionary analysis that explains how brands that lose their leadership position fall behind not because they did anything wrong, but because they failed to update what they knew to be right in a timely manner.

This practical guide explains that the biggest problem in modern product teams is "the ambiguity of who decides what," and that proper role differentiation is a fundamental requirement for product success.

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.