While creative ideation techniques enable producing original solutions through methods such as brainstorming and visualization, the process of evaluating ideas makes it possible to select the ones that are highly applicable and effective.

Understanding the user is the first step in designing an effective, fluid and value-creating user experience by discovering their behaviors, needs and motivations.

Empathy enables us to understand individuals' emotions and perspectives, forming the basis for strong communication, increasing trust within teams, and people-oriented leadership.