It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.

Artificial intelligence should no longer be a flashy innovation, but a strategic tool that produces real business results. In this article, you'll find the 3x90 AI approach, which delivers tangible returns in 90 days, and examples of winning applications.

Experience design cannot be the same for everyone; true customer experience is created through layered experiences and synchronized touchpoints tailored to different customer types.

In the age of electric vehicles, new economies of scale that go beyond traditional production logic are rewriting the rules of competition in the automotive industry with software, battery technology and data-driven platform strategies.

While AI has shown a higher success rate in the medical field than doctors, the real transformation depends on how human + AI harmony is achieved and whether it is supported by strategic thinking.

The big data revolution has created a ripple effect in the business world in recent years. It has created new opportunities, but it has also

Have you ever wondered how artificial intelligence contributes to marketing? This technology, which has been rising rapidly in recent years,

A new era in product management begins! From data analysis to customer feedback, artificial intelligence makes the product smarter at every

How does artificial intelligence (AI) make a difference in customer experience? Perhaps you've never thought about this question before, but

Artificial intelligence and human intelligence... In many people's minds, these two concepts appear as either competing or conflicting...