This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

While AI has shown a higher success rate in the medical field than doctors, the real transformation depends on how human + AI harmony is achieved and whether it is supported by strategic thinking.