This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

The big data revolution has created a ripple effect in the business world in recent years. It has created new opportunities, but it has also