It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.

Artificial intelligence should no longer be a flashy innovation, but a strategic tool that produces real business results. In this article, you'll find the 3x90 AI approach, which delivers tangible returns in 90 days, and examples of winning applications.

In the age of electric vehicles, new economies of scale that go beyond traditional production logic are rewriting the rules of competition in the automotive industry with software, battery technology and data-driven platform strategies.

Strategic thinking is a key skill in business that enables a leader to embark on a successful journey. This way of thinking involves...

The business world is becoming more and more complex every day, and in order to succeed in this dynamic environment, organizations must...