This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

Experience design cannot be the same for everyone; true customer experience is created through layered experiences and synchronized touchpoints tailored to different customer types.

In the age of electric vehicles, new economies of scale that go beyond traditional production logic are rewriting the rules of competition in the automotive industry with software, battery technology and data-driven platform strategies.

While creative ideation techniques enable producing original solutions through methods such as brainstorming and visualization, the process of evaluating ideas makes it possible to select the ones that are highly applicable and effective.

Thought leadership is a strategy used to stand out and gain competitive advantage in today's business world. This approach aims to...