It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.

Artificial intelligence should no longer be a flashy innovation, but a strategic tool that produces real business results. In this article, you'll find the 3x90 AI approach, which delivers tangible returns in 90 days, and examples of winning applications.

Strategic thinking is a key skill in business that enables a leader to embark on a successful journey. This way of thinking involves...