This article uses a powerful metaphor to illustrate how, in a world of increasing competition and similarity, one can become visible and preferred by selling differentiation, trust, story, and experience rather than the product itself.

Sustainability is no longer just an environmental responsibility for companies; it is a strategic competitive advantage that provides efficiency, brand value and long-term growth.

This article emphasizes that success is built on small, consistently repeated steps rather than grand leaps. It explores how habits are formed, the power of systematic repetition, and the role of easily implemented micro-goals in lasting transformation. It reminds us that consistency isn't just a matter of discipline; it's a powerful system of success built over time through well-designed repetition.