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Dr. Hakan TETİK
Rising Brands That Lose Their Lead: Why Do They Fail?
This is a cautionary analysis that explains how brands that lose their leadership position fall behind not because they did anything wrong, but because they failed to update what they knew to be right in a timely manner.
Dec 18, 20254 min read
"If a Brand Has No Promise, It Is Not a Brand; It Is Not Profitable."
Brand promise is a very popular concept in recent times.
Jan 21, 20246 min read
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