This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

This practical guide explains that the biggest problem in modern product teams is "the ambiguity of who decides what," and that proper role differentiation is a fundamental requirement for product success.

The Transformation Office is the central orchestration structure that aligns strategy with daily practice in companies, creating lasting behavioral change and sustainable value.

In the age of electric vehicles, new economies of scale that go beyond traditional production logic are rewriting the rules of competition in the automotive industry with software, battery technology and data-driven platform strategies.

Günümüz iş dünyasında rekabet koşulları ve değişen piyasa dinamikleri, işletmeleri sürekli adaptasyon ve yenilikçilik gerektire...

In recent years, everyone claims that they are trying to change, individuals are very keen on change, and organizations say that they...