This article examines how artificial intelligence should be positioned not only to generate content and speed, but also to enable decision-making, strategic thinking, and business impact, using the metaphor of a transition from "secretary to analyst."

Artificial intelligence should no longer be a flashy innovation, but a strategic tool that produces real business results. In this article, you'll find the 3x90 AI approach, which delivers tangible returns in 90 days, and examples of winning applications.

Experience design cannot be the same for everyone; true customer experience is created through layered experiences and synchronized touchpoints tailored to different customer types.

In the age of electric vehicles, new economies of scale that go beyond traditional production logic are rewriting the rules of competition in the automotive industry with software, battery technology and data-driven platform strategies.

While AI has shown a higher success rate in the medical field than doctors, the real transformation depends on how human + AI harmony is achieved and whether it is supported by strategic thinking.

Digitalization is a concept that we hear frequently in today's business world and has applications in almost every sector.