This is a cautionary analysis that explains how brands that lose their leadership position fall behind not because they did anything wrong, but because they failed to update what they knew to be right in a timely manner.

It is explained that with the rapid proliferation of content production with artificial intelligence, the concepts of originality, attention economy, content experience and community creation offer a new blue ocean strategy opportunity for brands.

Sustainability is no longer just an environmental responsibility for companies; it is a strategic competitive advantage that provides efficiency, brand value and long-term growth.