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What Humanity is Pursuing: POWER
Güç, tarih boyunca insanların en çok arzuladığı ve üzerinde durduğu konulardan biridir.
May 9, 20243 min read


The importance of Strategy and Sustainability in the Logistics Sector
Dr. Hakan TETİK Creating a comprehensive analysis of the importance of strategy and sustainability in the logistics sector involves...
May 9, 20245 min read


Growing While Shrinking: The Key to Strategic Transformation for Businesses
Günümüz iş dünyasında rekabet koşulları ve değişen piyasa dinamikleri, işletmeleri sürekli adaptasyon ve yenilikçilik gerektire...
Mar 13, 20242 min read


"If a Brand Has No Promise, It Is Not a Brand; It Is Not Profitable."
Brand promise is a very popular concept in recent times.
Jan 21, 20246 min read


Customer Relationship Management (CRM): Key to Business Growth
Customer Relationship Management (CRM) plays an important role in the success and growth strategies of business in today's business...
Jan 9, 20241 min read


Green Marketing: Eco-Friendly Innovation
Today, the awareness of environmental responsibility and sustainability goals in the business world increases the interest in Green...
Jan 9, 20242 min read


Thought Leadership: The Key to Innovation, Effective Communication and Digital Competitiveness
Thought leadership is a strategy used to stand out and gain competitive advantage in today's business world. This approach aims to...
Jan 9, 20242 min read


Business Strategies: A Roadmap for Success
The business world is becoming more and more complex every day, and in order to succeed in this dynamic environment, organizations must...
Jan 9, 20242 min read


Corporate Sustainability: Adding Value to the Future Strategy
Corporate sustainability is becoming increasingly important in today's business world. This strategy aims to balance the environmental,...
Jan 2, 20241 min read


WHAT DOES IT MEAN "I'M TOO BUSY"?
Çok yoğunum demekle aslında neyi kastediyoruz?
Jan 2, 20242 min read


PEOPLE WITH AN “INTERNAL COMBUSTION ENGINE” AND PEOPLE WITHOUT IT
Let's pay attention to people who come to the same workplace every day, have similar incomes, and whose lives are close to each other......
Jan 2, 20242 min read


How Many Minutes Should a Meeting Last?
Although we believe that the meetings are inefficient, I cannot understand why proactive solutions are not taken on this issue. Everyone...
Jan 2, 20243 min read


We are Covid CEOs
We have gone through very difficult times and continue to go through them. The crisis is very different from the economic crises we know...
Jan 2, 20244 min read


Game Over = Turn Over
When I wrote to Gökhan that we should use this title because "it would attract attention", I felt a sense of self-satisfaction; however,...
Jan 2, 20244 min read


Target Audience Identification: The Foundation of Successful Marketing Strategies
Success in business depends on effectively identifying and managing target audiences. Audience identification is the foundation of...
Jan 2, 20242 min read


Sustainable Business Models: The Key to Future Success
Today, the business world is moving away from traditional business models that aim only for profit and focusing on sustainability...
Jan 2, 20242 min read
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