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May 9, 20243 min read
What Humanity is Pursuing: POWER
Güç, tarih boyunca insanların en çok arzuladığı ve üzerinde durduğu konulardan biridir.
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May 9, 20245 min read
The importance of Strategy and Sustainability in the Logistics Sector
Dr. Hakan TETİK Creating a comprehensive analysis of the importance of strategy and sustainability in the logistics sector involves...
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Apr 16, 20244 min read
Artificial Intelligence and Ethics - The Movie "I, Robot" and What It Makes You Think
As a fan of Asimov, I recently sat down and watched the movie "I, Robot" again...
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Mar 13, 20242 min read
Growing While Shrinking: The Key to Strategic Transformation for Businesses
Günümüz iş dünyasında rekabet koşulları ve değişen piyasa dinamikleri, işletmeleri sürekli adaptasyon ve yenilikçilik gerektire...
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Jan 21, 20246 min read
"If a Brand Has No Promise, It Is Not a Brand; It Is Not Profitable."
Brand promise is a very popular concept in recent times.
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Jan 10, 20242 min read
Data-Driven Growth with Strategic Alignment: The Key to Shaping the Future
Strategic thinking is a key skill in business that enables a leader to embark on a successful journey. This way of thinking involves...
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Jan 9, 20241 min read
Customer Relationship Management (CRM): Key to Business Growth
Customer Relationship Management (CRM) plays an important role in the success and growth strategies of business in today's business...
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Jan 9, 20242 min read
Green Marketing: Eco-Friendly Innovation
Today, the awareness of environmental responsibility and sustainability goals in the business world increases the interest in Green...
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Jan 9, 20242 min read
Thought Leadership: The Key to Innovation, Effective Communication and Digital Competitiveness
Thought leadership is a strategy used to stand out and gain competitive advantage in today's business world. This approach aims to...
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Jan 9, 20242 min read
Business Strategies: A Roadmap for Success
The business world is becoming more and more complex every day, and in order to succeed in this dynamic environment, organizations must...
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Jan 2, 20241 min read
Corporate Sustainability: Adding Value to the Future Strategy
Corporate sustainability is becoming increasingly important in today's business world. This strategy aims to balance the environmental,...
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Jan 2, 20242 min read
WHAT DOES IT MEAN "I'M TOO BUSY"?
Çok yoğunum demekle aslında neyi kastediyoruz?
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Jan 2, 20242 min read
Change Repairs the Past; Transformation Creates the Future !
In recent years, everyone claims that they are trying to change, individuals are very keen on change, and organizations say that they...
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Jan 2, 20242 min read
Children are not our projects, let's leave them alone !
As a father, I have the opportunity to make many observations about the children and parents in Turkey. I would like to sum up these...
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Jan 2, 20242 min read
PEOPLE WITH AN “INTERNAL COMBUSTION ENGINE” AND PEOPLE WITHOUT IT
Let's pay attention to people who come to the same workplace every day, have similar incomes, and whose lives are close to each other......
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Jan 2, 20243 min read
How Many Minutes Should a Meeting Last?
Although we believe that the meetings are inefficient, I cannot understand why proactive solutions are not taken on this issue. Everyone...
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Jan 2, 20244 min read
We are Covid CEOs
We have gone through very difficult times and continue to go through them. The crisis is very different from the economic crises we know...
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Jan 2, 20244 min read
Game Over = Turn Over
When I wrote to Gökhan that we should use this title because "it would attract attention", I felt a sense of self-satisfaction; however,...
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Jan 2, 20242 min read
Target Audience Identification: The Foundation of Successful Marketing Strategies
Success in business depends on effectively identifying and managing target audiences. Audience identification is the foundation of...
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Jan 2, 20242 min read
Sustainable Business Models: The Key to Future Success
Today, the business world is moving away from traditional business models that aim only for profit and focusing on sustainability...
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